TL;DR: SMBs still store passwords, API keys, certificates, and service accounts in spreadsheets, browsers, and personal tools, and Devolutions argues that this creates audit friction, hidden access paths, and slower operations as credential abuse and third-party risk rise. The core issue is not storage convenience but governed use, because standing secrets and unmanaged checkout processes expand blast radius.
At a glance
What this is: This white paper argues that SMBs now need a secure digital vault because scattered credential storage turns secrets into a governance and breach problem.
Why it matters: It matters because IAM, PAM, and NHI programmes all depend on knowing where secrets live, who can use them, and whether access can be revoked, audited, and rotated on demand.
By the numbers:
- 94 days
- Only 44% of organisations are currently using a dedicated secrets management system, according to Akeyless' 2024 State of Secrets Management Survey.
- 88% of security professionals are concerned about secrets sprawl, with 49% of those in larger organisations described as very concerned, according to Akeyless.
👉 Read Devolutions' white paper on secure digital vault requirements for SMBs
Context
A secure digital vault is a governed system for storing and using credentials, keys, certificates, tokens, and service account secrets without exposing them to end users. In SMBs, the problem is not that secrets exist, but that they are often scattered across spreadsheets, browsers, personal tools, and ad hoc shared accounts, which makes ownership, review, and revocation difficult.
That governance gap matters across human IAM, NHI, and privileged access programmes because the same secret can underpin an administrator login, a vendor connection, or an automated service account. NHIMG has long treated this as an identity lifecycle problem as much as a storage problem, because the control failure is usually the lack of policy around use, rotation, and offboarding, not the lack of a password field.
Key questions
Q: What breaks when SMBs keep secrets in spreadsheets and browsers?
A: They lose control of ownership, rotation, and revocation. That makes it hard to know who can still use a credential, whether it was copied elsewhere, and whether it should already have been retired. The result is hidden standing access and weak audit evidence, which attackers can exploit far longer than teams expect.
Q: What problem does ownership attribution solve for service accounts and API keys?
A: It closes the gap between exposure detection and accountable remediation. Many organisations can find the secret, but not the human who introduced it, maintains it, or can safely replace it. Ownership attribution gives security teams a practical way to assign action without relying on informal knowledge that disappears during staff changes.
Q: How should SMBs decide when a secure vault is better than a password manager?
A: Use a secure vault when the organisation needs mediated access, approvals, rotation, session logging, and support for human and machine secrets. A password manager is usually sufficient for individual convenience, but it does not provide the policy controls needed for privileged work, vendor access, or non-human identity governance.
Q: Who should be accountable for secrets governance in a small business?
A: Accountability should sit with the teams that own access risk, usually IAM, PAM, security operations, and system owners together. The key is to avoid treating secrets as a purely IT storage problem. If a secret can open a system, someone must own its lifecycle from issuance through revocation.
Technical breakdown
Why secret sprawl creates an identity governance problem
Secret sprawl happens when credentials are stored in multiple places without a single control point for access, rotation, and audit. In practice, that means the organisation cannot reliably answer who can use a secret, whether it has been copied elsewhere, or whether it still belongs to an active user, vendor, or workload. The risk is not just leakage. It is persistence, because unmanaged secrets outlive the work they were created for and become easy reuse material for attackers. In identity terms, this is a lifecycle failure, not just a storage issue.
Practical implication: centralise secret ownership so access review, rotation, and offboarding can be enforced from one governed source.
How a secure digital vault changes privileged access
A secure digital vault goes beyond password storage by mediating how secrets are used. The important architectural shift is use without reveal, where a user or system can launch a session, retrieve a token, or run a task without ever seeing the underlying secret. That reduces copy-paste exposure, browser storage risk, and accidental reuse in scripts or tickets. Vaults also add approval gates, just-in-time access, and session logging, which turns access into a controlled event rather than a standing entitlement. For SMBs, that is the difference between convenience and governance.
Practical implication: reserve direct secret disclosure for exceptional cases and make mediated use the default for privileged work.
Why machine secrets need the same governance as human credentials
Service accounts, API keys, certificates, and automation tokens are non-human identities, and they are often the most durable credentials in the environment. They support integrations, automation, and remote administration, but they also create hidden trust chains when nobody owns the lifecycle. A vault can store them, rotate them, and tie them to policy, but only if the organisation treats them as identities with expiry, ownership, and revocation requirements. That is why workload access and human access cannot be governed in separate silos when the same system depends on both.
Practical implication: include machine secrets in the same governance model as human privileged accounts, with explicit ownership and rotation rules.
Threat narrative
Attacker objective: The attacker objective is to convert stored secrets into durable access paths that bypass normal authentication and accelerate compromise.
- Entry occurs when attackers find exposed credentials in repositories, browsers, spreadsheets, or infostealer dumps and use them as valid access rather than exploiting code. Escalation follows when those credentials map to vendor portals, admin consoles, or service accounts that were never rotated or revoked. Impact comes when that standing access is reused for lateral movement, data theft, or ransomware deployment across systems that were assumed to be isolated.
Breaches seen in the wild
- Sisense breach — unauthorized GitLab access led to exfiltration of access tokens, API keys and certificates.
- GitHub Dependabot Breach — GitHub Dependabot tokens stolen and abused to push malicious commits to repositories.
Read our 52 NHI Breaches Analysis report for a comprehensive view of breaches impacting Non-Human Identities including AI Agents.
NHI Mgmt Group analysis
Secret sprawl is no longer a storage inconvenience. It is an identity lifecycle failure. When credentials live in spreadsheets, browsers, and personal tools, the organisation loses the ability to prove ownership, enforce rotation, or revoke access cleanly. That is why the control problem spans human IAM, privileged access, and non-human identity governance at the same time. SMBs should treat every unmanaged secret as a governed identity asset, not a convenience item.
Use without reveal is the right operating model for SMB privileged work. The goal is not to make secrets easier to copy, but to make them usable without disclosure so they do not leak into terminals, tickets, notes, or chat. This is especially relevant where admins, vendors, and automation all touch the same environment. The implication is that access workflows should be mediated, not exported.
Standing secret exposure creates identity blast radius that SMBs routinely underestimate. A password, token, or certificate that never expires or is rarely rotated can be reused across systems long after the original task is complete. That is a control gap, but it also reflects a broken assumption that credentials remain tied to a single person or process. In practice, one unmanaged secret can collapse segregation between vendor access, operator access, and machine access.
Machine secrets belong in the same governance model as human privileges. Service accounts and API tokens are often the most persistent credentials in SMB environments, yet they are still managed as technical artefacts instead of identities with lifecycle rules. That approach fails when the same token supports automation, remote access, and third-party integrations. Practitioners should align NHI governance, PAM, and access review around the secret's function, not just the account label.
Secure vault adoption is becoming a baseline control for SMB resilience. When attackers increasingly exploit leaked, reused, or stale credentials, the practical question is no longer whether a team can manage secrets manually. It is whether the organisation can sustain evidence, revocation, and rotation at the pace modern credential abuse demands. SMBs should treat vault governance as a resilience requirement, not an optional optimisation.
From our research:
- Only 44% of organisations are currently using a dedicated secrets management system, according to the 2024 State of Secrets Management Survey.
- 54% of organisations are dissatisfied with their current secrets management solution because not all secrets are secured, according to the same survey.
- That governance gap becomes more urgent when teams need guidance on secret sprawl, so Guide to the Secret Sprawl Challenge is the right next step.
What this signals
Secret governance is becoming a programme-level control, not a tooling preference. As SMBs add more SaaS, vendors, and automation, the number of places a secret can live grows faster than the ability to review it manually. The practical response is to align vault policy with IAM, PAM, and NHI lifecycle processes, because secrets without lifecycle ownership become invisible access.
Secret sprawl is the named concept that best captures this article's operational risk. It describes the condition where credentials exist in multiple unmanaged locations, making revocation, audit, and rotation inconsistent or incomplete. In that state, every additional integration increases both exposure and governance debt, which is why central policy matters more than storage convenience.
SMBs that still rely on manual credential handling should expect audit and response friction to rise as access paths multiply. The useful benchmark is not whether secrets are stored somewhere, but whether the organisation can prove who used what, when, and under which approval path.
For practitioners
- Inventory every secret-bearing system Build a complete list of admin passwords, vendor logins, API keys, certificates, and service accounts, then identify where each one is stored and who can use it. Eliminate spreadsheets, browser stores, and personal vaults as authoritative sources.
- Move to mediated secret use Require use without reveal for privileged sessions, remote access, and high-risk scripts so users and operators do not copy secrets into terminals or notes. Pair that model with approval-based checkout for exceptions.
- Apply lifecycle rules to machine identities Assign explicit owners, rotation schedules, and offboarding triggers to service accounts, API tokens, and certificates. Treat every non-human credential as a governed identity that must expire or be revoked when its purpose ends.
- Enforce just-in-time privilege for sensitive access Limit persistent access to a narrow recovery set and move routine privileged activity into time-boxed approvals. That reduces the blast radius of shared vendor accounts and stale operator access.
- Export vault activity into monitoring workflows Send checkout, approval, rotation, and session records into the SIEM so security teams can correlate secret use with abnormal behaviour. Tamper-evident logs are most useful when they are actually reviewed and alerted on.
Key takeaways
- SMB secret management is now an identity governance issue because unmanaged credentials create hidden access and audit gaps.
- The evidence points to a broad operational problem, not a rare edge case: credentials leak, linger, and are abused long after the original event.
- A secure digital vault only works when it mediates use, ties secrets to lifecycle ownership, and supports rotation, approvals, and logging.
Standards & Framework Alignment
This section maps relevant standards and security frameworks to the operational risks and controls described in this guidance.
OWASP Non-Human Identity Top 10 address the attack and risk surface, while NIST CSF 2.0, NIST SP 800-53 Rev 5, NIST Zero Trust (SP 800-207) and CIS Controls v8 set the governance and control requirements practitioners need to meet.
| Framework | Control / Reference | Relevance |
|---|---|---|
| OWASP Non-Human Identity Top 10 | NHI-01 | Secret sprawl and unmanaged credentials are the article's central risk. |
| NIST CSF 2.0 | PR.AC-1 | The article is about controlling who can access sensitive credentials. |
| NIST SP 800-53 Rev 5 | IA-5 | Credential management and rotation are central to secure vault governance. |
| NIST Zero Trust (SP 800-207) | The vault model supports zero trust by reducing standing credential exposure. | |
| CIS Controls v8 | CIS-5 , Account Management | Account and secret lifecycle management is directly implicated by the article. |
Track every privileged and service account through the full lifecycle and offboard promptly.
Key terms
- Secure Digital Vault: A secure digital vault is a governed system for storing and using sensitive credentials, keys, certificates, and tokens without exposing them unnecessarily. It combines access policy, audit logging, rotation, and mediated use so both human and non-human identities can operate under control.
- Secrets Sprawl: The uncontrolled proliferation of sensitive credentials — API keys, tokens, passwords, certificates — across codebases, cloud environments, CI/CD pipelines, and configuration files. In 2024, over 50 million leaked secrets were found on the dark web.
- Use Without Reveal: Use without reveal means a user or system can authenticate or launch a session without seeing or copying the underlying secret. For SMBs, this reduces accidental exposure in notes, scripts, and tickets while preserving the ability to control approval, rotation, and logging.
- Non-Human Identity (NHI): A digital identity assigned to a non-human entity such as a software application, service account, API key, bot, machine, or AI agent that enables it to authenticate and interact with systems without direct human involvement. NHIs now outnumber human identities in most enterprises by 25 to 50 times.
What's in the full article
Devolutions' full white paper covers the operational detail this post intentionally leaves for the source:
- A full feature-by-feature comparison between a secure digital vault and a password manager for SMB use cases.
- Detailed capability guidance on approvals, rotation, session recording, and secret injection without reveal.
- Deployment and integration considerations for cloud, on-premises, and hybrid environments.
- The vendor's implementation framing for remote access brokering, break-glass readiness, and SIEM export.
Deepen your knowledge
NHI governance, agentic AI identity, and machine identity lifecycle are core topics in our NHI Foundation Level course, the industry's only accredited NHI security programme. If you are building or maturing an IAM or privileged access programme, it is worth exploring.
Published by the NHIMG editorial team on August 21, 2026.
NHI Mgmt Group — the independent authority on Non-Human Identity, IAM, and Agentic AI security. nhimg.org