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Understanding Truepic

Truepic helps insurers, lenders, warranty providers and other businesses trust the photos and videos their customers send in remotely. When a claimant, borrower or applicant captures images through Truepic, the platform verifies them at the moment of capture, tests them for manipulation and confirms when and where they were taken, so the business can act on them without sending someone to inspect in person.

The problem it tackles is growing as generative AI makes convincing fake or altered images easy to produce, which weakens any process that relies on a customer’s own photos.

At A Glance

VendorTruepic
CategoryPhoto and video authentication, virtual inspections, fraud prevention
DeploymentSaaS dashboard, branded web pages, branded mobile app or mobile browser, API
Agentic AIAI Analysis of inspection photos and videos, with human reviewers making the final decision
CustomersU.S. Dept of State, United Nations, Microsoft, Equifax, Ford
Founded2015
Market classificationTrust & Safety; also Fraud Prevention

What Truepic Does

Remote inspections save time and travel, but a photo uploaded from a phone can be old, edited, taken from a screen or captured somewhere else entirely. The Truepic Vision platform closes that gap by controlling the capture itself rather than trying to judge a finished image after the fact. Its patented Controlled Capture technology sits behind a secure camera that checks the device and camera before anything is uploaded. Everything that follows, from fraud tests to automated analysis and human review, works on media whose origin is already known.

Products

Inspection Platform

The inspection platform lets claims, underwriting and servicing teams replace site visits with “trustworthy virtual inspections”. Teams design the inspection and the customer is guided through it on their own device.

  • Custom checklists with short answer and multiple choice questions and conditional logic
  • Capture guidance through example photos, real-time framing and on-screen tips
  • Extraction of text such as VINs, odometer readings and serial numbers
  • Review routing that sends missing, conflicting or low confidence details to the customer’s own team

Fraud Prevention And Detection

Fraud prevention and detection is aimed at organisations losing money to doctored or recycled images. It runs more than 50 tests on each capture, and its Risk Network adds fraud screening designed to stop bad submissions before they are processed.

  • Device security checks that detect jailbroken or rooted phones
  • Camera integrity checks confirming media was captured live rather than imported
  • Detection of photos taken of screens or printed pictures
  • Time and date verification through a time-stamping authority (TSA)
  • Location verification that GPS data matches the capture location, including detection of location spoofing

How It Works

Truepic runs as a hosted service with four stages.

ComponentWhat it does
RequestStaff build a checklist and send inspection requests from a ready-made dashboard that needs no developer work, or applicants start an inspection themselves from a branded landing page.
CaptureThe customer uses a branded mobile app, a mobile browser or an experience embedded in an existing app. The Truepic Vision secure camera runs its device and camera checks during capture.
UploadMedia goes directly to Truepic servers, with a check that it was not altered in transit.
Review and hand-offFraud tests and AI Analysis produce structured results, and criteria set by the customer decide which inspections proceed automatically and which go to people. Results can be passed to CRM or loan origination systems through an API. The company reports an average turnaround of 21 hours and a completion rate above 80% across industries.

Agentic AI Capabilities

AI Analysis

AI Analysis turns verified inspection media into decision support. It starts in the background once a customer finishes an inspection and usually completes within minutes. Each finding shows the extracted value, a confidence score, the source photos and the reasoning, including cross-checks against documents the customer submitted. “Anything below 70% confidence is automatically flagged for a closer look.”

  • Property: structural damage, commercial use, short-term rentals, hazards such as uncovered pools, roof condition and electrical panels
  • Vehicles: damage type and severity, tread depth, VIN and mileage extraction, and tyre age from the DOT date code, with tyres outside coverage thresholds flagged
  • Physical items: manufacturer, model and serial numbers matched against submitted documents

AI Analysis does not make decisions on its own. Reviewers make the final call and can give thumbs up or thumbs down feedback on each subject.

Integrations

AreaIntegrations
Insurance and claimsVerisk (ClaimSearch, XactAnalysis, Xactimate), ISB Global Services, Davies, EXL, Information Providers
LendingCotality, Renovation Lending Software, TrustPoint AI, VirtuSpect
Warranty and service contractsPCMI (PCRS platform)
Workflow platformsPega Systems

Company Background

Founded2015.
LeadershipJeffery McGregor (CEO) and Craig Stack (co-founder and President).
Funding$26 million Series B announced on 14 September 2021, led by M12, Microsoft’s venture fund, with Adobe, Sony Innovation Fund by IGV, Hearst Ventures and individuals from Stone Point Capital.
Intellectual property26 patents issued, and more than 100 million verified photos and videos captured.
StandardsFounding member of the Coalition for Content Provenance and Authenticity (C2PA), the media authentication standards body.
RecognitionInc. Power Partner Award, 2026, for the third consecutive year.

Note: This overview is compiled from Truepic’s publicly available information as of 3 November 2026. It is provided for information only. NHI Mgmt Group does not endorse any vendor, and nothing on this page represents the opinions of NHI Mgmt Group.

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