Back in April, we published an overview of how 2025 was already off to a historic start for the Non-Human / Machine / Workload Identity market.
Now that we’ve passed the halfway mark, it’s time for an update and it’s safe to say the pace hasn’t slowed down one bit. If anything, it’s accelerated.
In our The Ultimate Guide To Non-Human Identities we boldly predicted that 2025 would be an explosive year for NHIs and by every measure, that prediction has been spot on.
So here’s the updated mid-year timeline of major NHI market developments. If you thought the first quarter was busy, just wait until you see what came next.
Key Highlights of 2025 (So Far):
January
- Mr. NHI publishes The Ultimate Guide To Non-Human Identities
- Token Security raises $20M
- Clutch Security raises $20M
- Oasis Security launches NHI Threat Centre
February
- NHI Mgmt Group – 40 NHI Breaches article published in Top Cyber News Magazine
- Gartner recognises Non-Human Identity category
- Silverfort launches Runtime Access Protection (RAP) and a major rebrand
- NHI Mgmt Group adds 3 new Strategic Partners Britive, Akeyless and Teleport
- NHI Mgmt Group and Entro Security hosts the first ever NHI Global Summit with sponsors Akeyless, Andromeda, P0 Security, Twine, Aembit, Axiom, SlashID, Britive and BHI
March
- Citi Bank Equity Research group interviews Mr. NHI on the State of NHI Market
- CyberArk hosts Workload Identity Zero Day Workshop
- Natoma launches hosted MCP Platform
- GitGuardian publishes The State of Secrets Sprawl 2025 Report
- NHI Mgmt Group – Mitigating NHI Threats in the Age of Gen AI article published in AI Cyber Magazine
April
- Okta launches unified NHI Management capabilities
- CyberArk launches Secure Workload Access solution
- Corsha raises $18M
- Unosecur secures $5 million in seed funding
- GitGuardian launches its NHI Governance solution
- Permiso launches its Threat-Informed platform for Human & Non-Human Identities
- P0 Security unveils the Unified Identity Control Platform
- Saviynt launches its AI-Powered Identity Security Posture Management Solution
- TrustFour adds Non-Human Identity and Attack Surface Management
May
- NHI Mgmt Group hosted the NHI Workshop and mini NHI Pavilion at EIC conference in Berlin
- Token Security launches its MCP Server for enhanced NHI Security
- NHI Mgmt Group adds two additional Strategic Partners SailPoint and Token Security
- NHI Mgmt Group publishes a detailed report on 52 Non-Human Identity breaches
June
- NHI Mgmt Group hosted the massive NHI Workshop and NHI Pavilion at Identiverse conference in Las Vegas
- Britive helping drive Agentic Identity and Security Platform (AISP) category
- Astrix Research Presents: Touchpoints Between AI and Non-Human Identities
July
- NHI Mgmt Group launches a comprehensive 12-week educational program on Non-Human / Machine Identity Management in collaboration with the Cybersymposiums Group, where we will have close to 40 panel sessions from over 50 industry experts, covering beginner, intermediate and advanced topics as well as vendor interviews and denos, talking about how they help tackle the NHI challenge.
- Palo Alto Networks announces a landmark acquisition of CyberArk in a $25 Billion deal
- IBM’s influential Cost of Data Breach 2025 Report singles out NHIs as a critical security challenge
- SailPoint releases the Strategic Roadmap for Modern Machine IAM Report
- GitGuardian officially launches its MCP Server
- Token Security introduces its innovative AI Discovery Engine & AI Agent
- Entro Security publishes the significant NHI & Secrets Risk Report
- Teleport unveils its new real-time identity security tool
- Unosecur publishes its Cloud Compliance Pulse 2025 report
- Akeyless launches SecretlessAI™ and the NHI Federation solution
- Aembit launches Edge Discovery for IAM & Workload Visibility
I wonder what the 2nd half of 2025 has in store for the Non-Human / Machine / Workload identity market?
One thing is clear, our NHI Mgmt Group has established itself at the heart of the NHI industry, with our mission to educate and evangelise around the huge risks and challenges around NHIs and how we can help organisations get this huge exposure under control.
