The Ultimate Guide to Non-Human Identities Report

The Exploding NHI Market Landscape in 2025

Written by: Lalit Choda, NHI Mgmt Group

The Exploding Non-Human Identity (NHI) Market Landscape by Non-Human Identity Management Group

What a year 2025 has already been for the Non-Human / Machine / Workload Identity market and it’s only April.

To start the year our NHI Mgmt Group published the most comprehensive ground-breaking research report The Ultimate Guide To Non-Human Identities

In the report I highlighted why 2024 was a huge year for the industry, with $400M in VC funding for a large number of start-ups developing NHI capabilities :

  • $116M for Silverfort
  • $75M for Oasis Security
  • $45M for Astrix Security
  • $25M for Aembit
  • $18M for Entro Security
  • $18M for Anetac
  • $15M for P0 Security
  • $13M for Spirl
  • $8.5M for Clutch Security
  • $7M for Token Security
  • $5M for TrustFour

In Chapter 10 of the report we predicted 2025 was going to be an explosive year for NHIs 💥

  • it has definitely lived up to that already and it’s only April !

Key Highlights :

January

February

  • NHI Mgmt Group40 NHI Breaches article published in Top Cyber News Magazine
  • Gartner recognises Non-Human Identity category
  • Silverfort launches Runtime Access Protection (RAP) and a major rebrand
  • NHI Mgmt Group adds 3 new Strategic Partners Britive, Akeyless and Teleport
  • NHI Mgmt Group and Entro Security hosts the first ever NHI Global Summit with sponsors Akeyless, Andromeda, P0 Security, Twine, Aembit, Axiom, SlashID, Britive and BHI

March

April

May

NHI Mgmt Group is hosting a NHI Workshop and mini NHI Pavilion at EIC conference in Berlin.

June

NHI Mgmt Group is hosting a massive NHI Workshop and NHI Pavilion at Identiverse conference in Las Vegas

I wonder what the 2nd half of 2025 has in store for the Non-Human / Machine / Workload identity market?

One thing is clear, our NHI Mgmt Group has established itself at the heart of the NHI industry, with our mission to educate and evangelise around the huge risks and challenges around NHIs and how we can help organisations get this huge exposure under control.