TL;DR: Built-in Topics facets such as Task, Sentiment, and Issues can be too coarse for production AI agent review, and custom facets can turn recurring questions into stable, workflow-linked labels for dashboards and evals, according to Braintrust. The practical issue is governance: without narrowly scoped, repeatable classifications, teams cannot reliably track quality, failure modes, or product signals across traces.
NHIMG editorial — based on content published by Braintrust: How to design custom facets for AI agent traces (2026)
Questions worth separating out
Q: How should teams design custom facets for AI agent traces?
A: Start with one operational question, define mutually exclusive labels, and make sure each label routes to a concrete workflow.
Q: Why do broad trace labels fail in AI agent governance?
A: Broad labels collapse too many behaviours into the same bucket, so the classifier cannot separate meaningful patterns from noise.
Q: What do security teams get wrong about observability labels for AI agents?
A: They often treat labels as reporting categories instead of decision tools.
Practitioner guidance
- Define one review question per facet Start with a single operational question such as churn risk, tool reliability, or citation quality, then build labels only for that decision.
- Use the narrowest trace slice that contains the signal Choose user-only, error-window, or metadata-projected input based on the label you need.
- Tie every label to a downstream workflow Make sure each label routes to a concrete next step, such as review, escalation, filtering, or scoring.
What's in the full article
Braintrust's full article covers the implementation detail this post intentionally leaves at the governance level:
- Preprocessor patterns for user-only traces, failure windows, and metadata projection in production facets
- Prompt structures and label boundaries that improve consistency across repeated reruns
- Exclusion regex handling for NONE and N/A outputs so empty classifications do not pollute clustering
- Worked examples for support, coding, multilingual chatbots, and sales or PLG agents
👉 Read Braintrust's guide to designing custom facets for AI agent traces →
AI agent trace facets: when built-in labels are too broad?
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