Notifications
Clear all
Topic starter
12/06/2026 9:16 pm
TL;DR: Browser security spending is rising fast, with Omdia finding 86% of organisations have already increased budgets and 85% expect further growth, while Gartner and Omdia both frame it as additive to existing controls. The funding case now hinges on AI visibility and browser-native identity attack gaps, not tool replacement.
NHIMG editorial — based on content published by Push Security: browser security budget cases and the business case for AI visibility
By the numbers:
- 86% of organisations have already increased browser security spending in response to emerging threats.
- 85% expect to spend more over the next 12 to 24 months.
- 80% of organizations expect to deploy browser security alongside their current stack.
Questions worth separating out
Q: How should security teams fund browser security when it does not replace existing controls?
A: They should fund it as an additive control that closes a visibility gap rather than a replacement purchase.
Q: Why does browser security matter for AI governance?
A: Because most employee AI usage happens through browser sessions, where security can see web apps, extensions, OAuth consent, and data uploads in one place.
Q: What breaks when security tools cannot see browser-native identity attacks?
A: Attackers can stay inside legitimate cloud sessions, abuse identity trust, and move through SaaS services without triggering controls built for endpoints or networks.
Practitioner guidance
- Map browser-executed identity flows Inventory which authentication, OAuth consent, file upload, and extension events occur inside browser sessions so you can tie controls to actual user activity instead of assumed application boundaries.
- Build a business case around identity visibility Anchor the budget request in measurable gaps such as unseen AI tool use, browser-native account takeover paths, and SaaS access that existing controls do not fully cover.
- Use PoV data to prove local exposure Run a proof of value that captures real browser detections, shadow SaaS usage, and identity hygiene issues in your own environment before asking for funding.
What's in the full article
Push Security's full article covers the operational detail this post intentionally leaves for the source:
- A full breakdown of the business-case framework used to justify browser security spending to non-security executives
- Concrete customer funding examples, including which existing budgets and renewals teams used to pay for browser controls
- The worked ACME ROI model with assumptions, cost offsets, and annual value estimates for a 1,000-employee organisation
- More detail on proof-of-value findings and how they can be used to strengthen a finance conversation
👉 Read Push Security's analysis of browser security budget cases and AI visibility →
Browser security and AI control: where should budget come from?
Explore further
12/06/2026 11:13 pm
Browser security funding is really an identity governance problem in disguise. The article frames browser security as additive, which means teams are not buying a replacement control but a visibility layer over identity use in the session. That changes the funding logic: the real question is where current IAM and security stacks stop seeing authentication, consent, and data movement. Practitioners should treat browser security as a control extension for identity programmes, not a separate convenience purchase.
A few things that frame the scale:
- 1 in 4 organisations are already investing in dedicated NHI security capabilities, with an additional 60% planning to do so within the next twelve months, according to The State of Non-Human Identity Security.
- Only 1.5 out of 10 organisations are highly confident in their ability to secure NHIs, compared with nearly 1 in 4 for securing human identities.
A question worth separating out:
Q: Who should own browser security in an identity programme?
A: Ownership should sit jointly with IAM, security architecture, and the team responsible for SaaS governance because the control spans authentication, access, and data handling. Browser security works best when it is treated as part of identity and access governance, not as a standalone web security project.
👉 Read our full editorial: Browser security budget cases are now driven by AI control and breach gaps
