TL;DR: Government digital ID policy and liveness assurance are maturing as Yoti reports 62% revenue growth to £29.0 million in 2025, more than 1 billion age checks over seven years, and a Digital ID wallet download surge to 5.55 million globally, according to Yoti. The governance issue is no longer just adoption, but whether identity proofing, age assurance, and verified credentials can be trusted at scale.
NHIMG editorial — based on content published by Yoti: record-year revenue, digital ID wallet growth, liveness, and facial age estimation
By the numbers:
- Revenues grew 62% in 2025 to £29.0 million, up from £17.9 million in 2024.
- Global downloads increased from 1.62 million in 2024 to 5.55 million in 2025.
Questions worth separating out
Q: How should organisations set trust thresholds for digital ID and age assurance?
A: Start by mapping each use case to a risk tier, then define the minimum evidence needed for that tier.
Q: When should facial age estimation be used instead of document verification?
A: Use facial age estimation when the business problem is fast eligibility screening and the risk appetite supports probabilistic decision-making.
Q: What do healthcare teams get wrong about digital identity wallets?
A: They often treat wallets as a front-end convenience layer instead of a new trust model.
Practitioner guidance
- Define assurance tiers for digital ID use cases Separate low-risk, mid-risk, and regulated identity journeys so teams know when wallet presentation, document checks, or stronger verification is required.
- Validate liveness and age-estimation controls independently Require test evidence that matches your own environment, thresholds, and demographic profile rather than relying on published claims alone.
- Map wallet trust to lifecycle governance Document how credentials are issued, re-authenticated, refreshed, and revoked across government and private-sector wallets.
What's in the full article
Yoti's full post covers the operational detail this post intentionally leaves for the source:
- The full revenue breakdown across 2023, 2024, and 2025, including EBITDA timing and investment allocation.
- The detailed download figures by geography, including UK, France, and the US, plus the adoption context behind each trend.
- The full discussion of UK digital ID policy, UKDIATF, and the potential role of certified private-sector wallets in age assurance and verification.
- The iBeta and NIST benchmarking discussion that supports the liveness and facial age-estimation claims.
👉 Read Yoti's analysis of digital ID growth, liveness, and age assurance →
Digital ID wallets and age assurance: what IAM teams should watch?
Explore further
Digital ID adoption is becoming a human identity governance issue, not just a UX issue. Once wallet-based credentials and government-backed identity apps reach mainstream use, IAM teams have to govern multiple assurance sources rather than a single login path. That changes verification policy, recovery design, and trust decisions across onboarding and step-up journeys. The practitioner conclusion is that digital ID strategy now belongs inside identity governance, not outside it.
A few things that frame the scale:
- Only 5.7% of organisations have full visibility into their service accounts, according to Ultimate Guide to NHIs.
- Only 20% have formal processes for offboarding and revoking API keys, and even fewer have procedures for rotating them.
A question worth separating out:
Q: How do IAM and fraud teams work better together on identity proofing?
A: They need shared policy for evidence quality, risk scoring and escalation. IAM controls decide what access is granted, while fraud controls surface suspicious patterns before or after issuance. When those teams operate separately, weak proofing can look compliant even while fraud risk is increasing.
👉 Read our full editorial: Digital ID growth and age assurance controls are converging