Digital identity in finance: what ASEAN and ANZ teams need now

TL;DR: Financial institutions across ASEAN and ANZ are digitizing quickly, but the article argues that scale now depends on proving customer identity, transaction safety, and data-sharing trust, according to Ping Identity. The governance challenge is that IAM has shifted from a back-office control to the connective tissue for fraud resistance, regulatory compliance, and digital growth.

NHIMG editorial — based on content published by Ping Identity: digital identity and the future of finance across ASEAN and ANZ

Questions worth separating out

Q: How should financial services teams use IAM to support digital growth?

A: Financial services teams should treat IAM as a trust framework for customer identity, transaction safety, and data sharing.

Q: Why does fraud pressure change identity and access management priorities?

A: Fraud pressure changes IAM priorities because login success alone does not prove that a transaction or data request is legitimate.

Q: What do organisations get wrong about digital identity in financial services?

A: Many organisations treat digital identity as a customer experience layer and underinvest in its governance role.

Practitioner guidance

• Tie identity assurance to transaction risk Define assurance requirements by transaction type, data sensitivity, and partner exposure so the same authentication flow is not reused for every financial interaction.
• Extend IAM into API governance Inventory open banking and partner APIs, then map each one to explicit identity, consent, and authorization rules before expanding access.
• Add fraud signals to identity decisions Use device, session, and behavioural context to support step-up checks where account takeover or transaction abuse is most likely.

What's in the full article

Ping Identity's full research covers the operational detail this post intentionally leaves for the source:

• Regional financial-services examples from ASEAN and ANZ that show how identity and trust are being reshaped by digitization.
• The specific identity and access management themes the vendor uses to connect fraud, customer experience, and API security.
• The source article's broader framing of how financial institutions can scale digital services without weakening trust controls.
• The full editorial context behind the eBook's view of digital identity as a foundational business capability.

👉 Read Ping Identity's analysis of digital identity in ASEAN and ANZ finance →

Digital identity in finance: what ASEAN and ANZ teams need now?

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