TL;DR: Google Workspace support is moving from a niche request to a standard portfolio requirement for MSPs, with JumpCloud citing that 64% of responding MSPs already support both Google and Microsoft for diverse clients. The practical issue is no longer whether to choose one suite, but how to govern identity, devices, and shadow IT across both without weakening control.
NHIMG editorial — based on content published by JumpCloud: Google Workspace support is becoming an MSP baseline
Questions worth separating out
Q: How should MSPs support both Google Workspace and Microsoft 365 without losing control?
A: MSPs should build a single identity and policy layer that governs authentication, device posture, provisioning, and deprovisioning across both suites.
Q: Why does Google Workspace create governance challenges in Microsoft-first environments?
A: Google Workspace creates governance challenges because many Microsoft-first MSPs have built their operating model around one directory, one admin model, and one set of assumptions about collaboration use.
Q: What do security teams get wrong about shadow IT in collaboration tools?
A: They often treat shadow IT as a user preference issue instead of an access governance issue.
Practitioner guidance
- Map identity boundaries across both suites Document where Google Workspace and Microsoft 365 identities are created, authenticated, reviewed, and deprovisioned.
- Inventory shadow collaboration use Audit Google Docs, Sheets, and Drive usage inside Microsoft-standard clients to find unmanaged data paths.
- Use a central directory layer for policy consistency Apply one control plane for authentication, MFA, device policy, and deprovisioning across Windows, macOS, Linux, and both productivity suites.
What's in the full article
JumpCloud's full blog post covers the operational detail this post intentionally leaves for the source:
- Practical MSP positioning guidance for clients that prefer Google Workspace but still need enterprise controls.
- Service packaging ideas for adding Google Workspace support without dropping Microsoft expertise.
- A cloud-directory approach to centralising identity management, MFA, and device policy across platforms.
- The webinar and playbook references that sit behind the article's strategic recommendations.
👉 Read JumpCloud's analysis of Google Workspace support for MSP service portfolios →
Google Workspace support in MSP stacks: what changes for clients?
Explore further
Google Workspace support is now an identity governance issue, not just an MSP sales decision. The article frames client demand as a commercial shift, but the deeper change is operational: MSPs must govern access, devices, and collaboration data across two productivity ecosystems with different admin models. That makes identity consistency, not platform preference, the deciding factor for service quality. Practitioners should treat dual-suite support as a control design problem, not a tooling preference.
A few things that frame the scale:
- 67% of organisations still rely heavily on static credentials despite the risks they pose to agentic AI deployments, according to the 2026 Infrastructure Identity Survey.
- Only 44% of organisations have implemented any policies to manage their AI agents, despite 92% agreeing that governing AI agents is critical to enterprise security.
A question worth separating out:
Q: What is the difference between multi-suite support and identity-led service delivery?
A: Multi-suite support means the MSP can administer two platforms. Identity-led service delivery means the MSP can enforce consistent authentication, provisioning, device control, and offboarding regardless of which suite the client uses. The second model is more resilient because governance follows the identity, not the product choice.
👉 Read our full editorial: Google Workspace support is becoming an MSP baseline