iGaming identity verification in 2025: can controls keep up?

TL;DR: Fraud has doubled globally, Brazil is seeing a deepfake surge, and up to 30% of players could skip full verification, according to SumSub’s 2025 iGaming identity verification report based on analysis of more than 3 million fraud attempts. The governance problem is no longer just fraud volume, but whether verification flows can absorb AI-driven deception without widening access risk.

NHIMG editorial — based on content published by SumSub: State of Identity Verification in the iGaming Industry, 2025

Questions worth separating out

Q: What breaks when players can skip full verification too often?

A: When players can skip full verification too often, the identity programme loses assurance consistency and creates a repeatable fraud path.

Q: Why do deepfakes make iGaming identity checks harder to govern?

A: Deepfakes make iGaming checks harder to govern because they attack the trust signals behind document capture, face matching, and liveness checks.

Q: How can security teams tell whether verification controls are actually working?

A: Security teams should look at fraud attempt trends, abandonment rates, exception usage, and manual-review queues together.

Practitioner guidance

• Tighten verification exception policy Define exactly when full verification can be skipped, who approves the exception, and how often exceptions are reviewed for drift.
• Measure fraud and abandonment together Track fraud attempts, completion rates, retry counts, and manual-review fallout in one dashboard so that stronger controls do not simply move risk into abandonment or workarounds.
• Segment assurance by market Apply different identity proofing thresholds for jurisdictions with different regulatory pressure, fraud rates, and document norms instead of relying on a single global flow.

What's in the full report

Sumsub's full report covers the operational detail this post intentionally leaves for the source:

• Regional benchmark data for iGaming identity verification by market and fraud pattern.
• Detailed breakdown of where fraud doubled globally and which attack paths changed fastest.
• Discussion of the Brazil deepfake surge and what it means for proofing design.
• Practical guidance on how many players can skip full verification without breaking the model.

👉 Read Sumsub's State of Identity Verification in iGaming 2025 report →

iGaming identity verification in 2025: can controls keep up?

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