Defend Your Business: Stop Bot Attacks with Passwordless Security

Executive Summary

Bot attacks pose a significant risk to online businesses, threatening customer accounts and loyalty. With bad bot traffic exceeding 25% of all website traffic in 2020, the urgency for robust security measures has never been greater. Passwordless authentication offers a proactive solution to combat these malicious activities, ensuring better protection for consumer accounts and enhancing long-term retention. This article from Beyond Identity illustrates how to safeguard your business against these automated threats effectively.

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Key Insights

The Growing Threat of Bot Attacks

• In 2020, bad bot traffic reached over 25% of total website traffic, showing a 6.2% increase from the previous year.
• More than 28% of bots identified themselves as mobile users, indicating a shift in how attacks are executed.

Understanding Bot Functions

• Bots can be benign, used for site indexing and customer support, but they can also be employed maliciously for spam and data theft.
• Malicious bots execute brute force attacks and cause distributed denial-of-service (DDoS) by overwhelming business services.

Implementing Passwordless Security

• Passwordless authentication is emerging as a critical strategy to fortify security against bot-driven attacks.
• This method eliminates reliance on traditional passwords, which are often compromised, thereby enhancing account protection.

Benefits of Protecting Customer Accounts

• Strengthening security through passwordless authentication boosts customer trust and loyalty, essential for long-term retention.
• Online businesses adopting modern security measures can significantly reduce the risks posed by automated threats.

👉 Access the full expert analysis and actionable security insights from Beyond Identity here.