TL;DR: As organisations evaluate Rubrik alternatives for data security and DSPM, the practical question is no longer just backup coverage but how discovery, classification, access governance, and recovery controls fit together, according to Netwrix. The deeper issue is that DSPM and adjacent controls solve different parts of the exposure problem, so teams need clearer boundaries before they buy.
NHIMG editorial — based on content published by Netwrix: The 7 best Rubrik alternatives for data security and DSPM in 2026
By the numbers:
- 90% of IT leaders say properly managing NHIs is essential for a successful zero-trust implementation.
- Only 5.7% of organisations have full visibility into their service accounts.
Questions worth separating out
Q: How should security teams choose between DSPM and backup for data protection?
A: They should not choose one as a substitute for the other.
Q: Why do DSPM and data access governance need to work together?
A: Because discovery alone does not remove access.
Q: What do security teams get wrong about replacing DLP with DSPM?
A: They often assume one category can do both movement control and data discovery.
Practitioner guidance
- Separate exposure management from recovery planning Define whether each control is intended to find data, block data movement, or restore data after loss.
- Tie DSPM findings to entitlement review Route high-risk data locations into access recertification, privileged access review, and service account cleanup.
- Assign ownership across identity and data teams Document which team owns discovery, classification, enforcement, and exception handling.
What's in the full article
Netwrix's full blog covers the operational detail this post intentionally leaves for the source:
- Specific Rubrik alternative comparisons across data security, backup, and DSPM feature sets for implementation-stage evaluation
- Platform-level detail on how each option handles sensitive data discovery, access visibility, and recovery workflows
- Practical distinctions between DSPM, DLP, and data access governance for teams deciding what to own internally
- Product-specific deployment considerations that matter once you move from category selection to control design
👉 Read Netwrix's guide to the best Rubrik alternatives for DSPM and data security →
DSPM vs backup and DLP: what security teams need to sort out?
Explore further
DSPM is becoming the discovery layer, not the governance layer. The article’s comparison logic reflects a broader market pattern: organisations want one control to explain data exposure, but exposure and governance are not the same problem. DSPM can identify sensitive data and risky locations, yet accountability still lives in access governance, lifecycle control, and privileged enforcement. Practitioners should treat DSPM as an input to governance decisions, not as the decision engine itself.
A few things that frame the scale:
- 90% of IT leaders say properly managing NHIs is essential for a successful zero-trust implementation, according to the Ultimate Guide to NHIs.
- Only 5.7% of organisations have full visibility into their service accounts, which shows how quickly control gaps widen when identity inventories are incomplete.
A question worth separating out:
Q: How can organisations reduce data exposure in hybrid environments?
A: They should map sensitive data across cloud, SaaS, and on-premises systems, then connect those findings to access reviews, DLP policy, and backup scope. Hybrid exposure is rarely solved by one tool. It improves when teams know where the data is, who can reach it, and which control owns each risk path.
👉 Read our full editorial: DSPM alternatives reflect a shift toward broader data security governance