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11/07/2026 8:29 pm
TL;DR: Prove’s Improve 2025 summit gathered 200+ leaders to discuss digital identity, fraud prevention, customer experience, and the launch of an identity graph spanning nearly half the world’s population across 227 countries and territories. The shift matters because persistent trust models are replacing one-time checks, and that changes how identity, authentication, and lifecycle controls are governed.
NHIMG editorial — based on content published by Prove Identity: The Future of Digital Identity Unveiled at Improve 2025
By the numbers:
- The summit brought together more than 200 leaders from fraud prevention, digital identity, and customer experience.
- The new Identity Graph covers nearly half of the world’s population across 227 countries and territories.
- Prove says it is trusted by 2,500+ leading companies to reduce fraud and improve consumer experiences.
Questions worth separating out
Q: How should teams govern persistent identity signals across customer journeys?
A: Teams should govern persistent identity signals as lifecycle controls, not just authentication metadata.
Q: Why do persistent identity models change fraud and IAM decision-making?
A: Persistent identity models change decision-making because they turn a single verification into an ongoing trust relationship.
Q: What breaks when customer identity is treated as a one-time check?
A: When customer identity is treated as a one-time check, organisations lose the ability to distinguish legitimate continuity from fraudulent reuse.
Practitioner guidance
- Map persistent identity dependencies Identify where onboarding, authentication, recovery, and device recognition reuse the same identity record.
- Review linkage and expiry rules Document how identity links are created, refreshed, and retired across customer journeys.
- Align fraud and IAM ownership Assign shared governance for identity data quality, step-up policy, and recovery paths so fraud, IAM, and customer experience teams are working from the same trust model.
What's in the full article
Prove's full blog covers the operational detail this post intentionally leaves for the source:
- Session-by-session event recap covering fraud strategy, digital payments, and customer experience transformation.
- Product discussion on the Identity Graph foundation and how persistent recognition is intended to work across accounts and devices.
- Panel and keynote highlights from banking, fintech, and customer experience leaders involved in the summit.
- Examples of the live customer stories and use cases that were only summarised here.
👉 Read Prove Identity's coverage of Improve 2025 and the Identity Graph launch →
Identity graph and persistent trust: what it means for IAM teams?
Explore further
11/07/2026 8:58 pm
Persistent trust is replacing isolated identity proofing as the governing problem in digital identity. The summit’s central idea is that identity now has to survive beyond the first successful login or onboarding step. That changes the control question from “was this user verified?” to “can this identity be recognised, refreshed, and governed across later events?” For practitioners, this shifts the programme from point controls to lifecycle trust management.
A few things that frame the scale:
- NHIs outnumber human identities by 25x to 50x in modern enterprises, according to Ultimate Guide to NHIs.
- Only 5.7% of organisations have full visibility into their service accounts, which is why persistent trust models need governance as much as instrumentation.
A question worth separating out:
Q: Who should own identity graph governance in an enterprise?
A: Identity graph governance should be shared across IAM, fraud, and customer experience, with clear accountability for linkage quality and trust expiry. If one team owns the data while another owns the risk decision, the organisation will struggle to correct false trust outcomes quickly.
👉 Read our full editorial: Improve 2025 shows digital identity shifting from checks to trust
